News

Articles

Cutting back is for wimps

23 March 2009

The economic downturn may frighten many window cleaners to cut their advertising and marketing budgets to save money. Strangely, businesses that maintained or increased their marketing budgets in the 1981-82 recession had over 250% higher sales over the next three years than companies that had cut their budgets. 

Many of us have small businesses but the rules are the same. Dont make the mistake of seeing advertising as a cost that can be dispensed with.

Focus on measuring how your marketing is going. Is it working or should it be spent differently.  Read the 10 point plan to lift your marketing to new heights in Article 6